Saudi Arabia AI Regulation: HUMAIN, SDAIA, and the Kingdom's AI Governance
Deep analysis of Saudi Arabia's AI regulatory structure — SDAIA as regulator, HUMAIN as regulated, both owned by PIF, and the structural conflict of interest at the heart of the Kingdom's AI ambitions.
Saudi Arabia is building the largest concentrated AI infrastructure in the world. HUMAIN, the Kingdom’s national AI company, has secured over $23 billion in technology partnerships, is constructing multi-gigawatt data center campuses, and has established direct relationships with every major AI company from OpenAI to Google to Nvidia. The ambition is extraordinary. The governance structure overseeing it raises questions that the international community has largely failed to ask.
This guide analyzes Saudi Arabia’s AI regulatory framework, the structural conflicts embedded within it, and what it means for global AI governance.
The Institutional Architecture
Understanding Saudi AI governance requires understanding three entities and their relationships.
SDAIA: The Saudi Data and Artificial Intelligence Authority
SDAIA was established by royal decree in 2019 as the Kingdom’s national authority for data and artificial intelligence. Its mandate encompasses:
- National data governance and regulation
- AI strategy and policy
- Oversight of the National Data Management Office (NDMO)
- Operation of the National Center for Artificial Intelligence (NCAI)
- Development and enforcement of data protection regulations
- AI standards and governance frameworks
Leadership: SDAIA’s chairman reports directly to the Crown Prince and Prime Minister, Mohammed bin Salman Al Saud (MBS). SDAIA is not structurally independent from the executive authority of the Saudi government — it operates under the direction of the same leadership that controls the entities it is expected to regulate.
Regulatory output:
| Document | Year | Status |
|---|---|---|
| AI Ethics Principles | 2023 | Published (non-binding) |
| Personal Data Protection Law (PDPL) | 2021 (enacted), 2024 (enforced) | Binding |
| PDPL Implementing Regulations | 2024 | Binding |
| National Data Governance Standards | 2023 | Published |
| AI Governance Guidelines | 2024 | Published (non-binding) |
HUMAIN: The National AI Company
HUMAIN was launched in May 2025 at the PIF Private Sector Forum as Saudi Arabia’s national AI company. It is wholly owned by the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund with approximately $1.1 trillion in assets under management.
Key facts:
- CEO: Tareq Amin (former Rakuten Mobile CTO)
- Owner: Public Investment Fund (PIF)
- PIF Chairman: Crown Prince Mohammed bin Salman
- Partnerships: Over $23 billion in announced deals with Google, Microsoft, AMD, Oracle, Nvidia, xAI, SambaNova, Groq, and others
- Infrastructure: Multiple data center campuses under construction across Saudi Arabia
- Domain: Originally humain.ai, now redirecting to humain.com
- Venture Fund: $10 billion AI venture fund
PIF: The Public Investment Fund
PIF is the sovereign wealth fund of Saudi Arabia, one of the largest in the world. It is the owner of HUMAIN and the financial engine behind Saudi Arabia’s AI ambitions.
PIF Chairman: Crown Prince Mohammed bin Salman Al Saud.
The Structural Conflict
Here is the governance structure in diagram form:
Crown Prince Mohammed bin Salman
|
+--- Chairman, PIF (owner of HUMAIN)
| |
| +--- HUMAIN (national AI company, $23B+ in deals)
|
+--- Ultimate authority over SDAIA (AI regulator)
|
+--- Regulates AI in Saudi Arabia
+--- Including HUMAIN
The same individual who chairs the fund that owns HUMAIN also controls the authority that regulates HUMAIN. There is no structural independence between the regulator and the regulated entity. This is not speculation about potential conflicts of interest — it is the documented, publicly visible governance structure of Saudi AI.
Why This Matters
Regulatory capture — by design: Regulatory capture typically describes a process by which a regulated industry gradually influences its regulator. In Saudi Arabia’s case, the capture is structural, not gradual. The regulator and the regulated entity share the same ultimate decision-maker. SDAIA cannot independently challenge HUMAIN’s practices because both entities derive their authority from and report to the same source.
No independent oversight body: There is no independent judiciary, ombudsman, or parliamentary committee with the authority and independence to review SDAIA’s regulatory decisions regarding HUMAIN. Saudi Arabia does not have an independent legislature in the Western democratic sense. The Shura Council is advisory. Judicial independence, while formally established, operates within a system where the Crown Prince holds supreme executive authority.
No civil society check: Saudi Arabia does not have independent civil society organizations, press freedom, or public advocacy groups that could serve as external accountability mechanisms. Freedom House rates Saudi Arabia as “Not Free.” Reporters Without Borders ranks it among the lowest countries for press freedom. The mechanisms through which regulatory capture is typically exposed and challenged in democratic systems do not exist in Saudi Arabia.
The PDPL Exception
The Personal Data Protection Law (PDPL) does provide a legal framework that nominally applies to HUMAIN. Enacted in 2021 and fully enforceable since September 2024, the PDPL regulates personal data processing in Saudi Arabia, including by government entities.
PDPL key provisions relevant to AI:
| Provision | Detail |
|---|---|
| Scope | Processing of personal data in Saudi Arabia or of Saudi residents |
| Legal basis | Consent, legitimate interest, or legal obligation |
| Data subject rights | Access, correction, deletion, restriction, portability |
| Cross-border transfer | Restricted; requires adequate protection level |
| Automated decision-making | Right not to be subject to decisions based solely on automated processing |
| Enforcement | SDAIA (through NDMO) |
| Penalties | Up to SAR 5 million ($1.3M) per violation; imprisonment for unauthorized disclosure |
The limitation: The PDPL’s enforcement authority is SDAIA. SDAIA is the regulator. HUMAIN is a PIF entity. PIF’s chairman is the Crown Prince. SDAIA reports to the Crown Prince. The PDPL does not solve the structural conflict — it operates within it.
The AI Ethics Principles
SDAIA published Saudi Arabia’s AI Ethics Principles in 2023. The principles articulate commitments to:
- Fairness: AI systems should not discriminate or produce biased outcomes
- Transparency: AI system operations should be explainable
- Security: AI systems should be protected against misuse
- Accountability: Clear responsibility for AI system outcomes
- Privacy: Personal data protection in AI systems
- Human-centricity: AI should serve human welfare
- Social and environmental benefit: AI should contribute positively to society
Assessment: As aspirational statements, these principles are unobjectionable. They align broadly with international AI ethics frameworks (OECD, UNESCO, G7 Hiroshima Process). The question is not whether the principles are well-drafted. The question is whether there exists any mechanism by which they can be enforced against HUMAIN when the enforcer and HUMAIN share the same authority.
No independent audit has been conducted of HUMAIN’s compliance with these principles. No independent auditor has been appointed. No public report has been issued demonstrating how HUMAIN implements these principles in its operations.
HUMAIN’s Regulatory Obligations
Based on the current Saudi regulatory framework, HUMAIN is subject to:
Personal Data Protection Law (PDPL)
HUMAIN processes vast quantities of data through its AI systems and data center operations. Under the PDPL:
- HUMAIN must have a legal basis for processing personal data
- Data subjects must be informed of processing purposes
- Cross-border data transfers must comply with PDPL restrictions
- Automated decision-making with significant effects requires human oversight options
SDAIA AI Ethics Principles
Non-binding but nominally applicable to all AI development and deployment in Saudi Arabia.
Cybersecurity Regulations
Saudi Arabia’s National Cybersecurity Authority (NCA) has issued essential cybersecurity controls applicable to critical national infrastructure, which would include HUMAIN’s data center operations.
Sector-Specific Requirements
HUMAIN’s partnerships span healthcare, education, financial services, and government operations. Each sector has its own regulatory requirements that apply to AI deployments within that sector.
What Is Missing
A frank assessment of what Saudi Arabia’s AI governance framework lacks:
Independent Regulatory Authority
SDAIA does not have structural independence from the executive authority that controls HUMAIN. Compare this to:
- The EU AI Office, which operates within the European Commission but has structural separation from industry
- The UK AI Safety Institute, which has operational independence from government procurement and industry
- The FTC, which is an independent agency with commissioners who cannot be removed by the President except for cause
SDAIA has none of these structural protections. It cannot independently investigate, sanction, or publicly criticize HUMAIN without the approval of the same authority that owns HUMAIN.
Transparency Requirements
There is no requirement for HUMAIN to publish:
- Annual transparency reports on its operations
- Safety incident reports
- Algorithmic impact assessments
- Data processing disclosures beyond PDPL minimums
- Environmental impact assessments of its data center operations
- Independent safety audit results
- Financial performance details beyond PIF’s aggregated reporting
Independent Safety Testing
No independent body has the authority or access to conduct pre-deployment safety evaluations of HUMAIN’s AI systems. Contrast with:
- The UK AI Safety Institute’s agreements with major AI labs for pre-release model access
- The EU AI Act’s requirement for conformity assessments of high-risk systems
- The US NIST AI Safety Institute’s voluntary evaluation framework
Whistleblower Protection
Saudi Arabia does not have whistleblower protection laws comparable to those in the EU, UK, or US. AI safety researchers or employees who identify unsafe practices within HUMAIN have no legal protection for reporting those concerns publicly. Given Saudi Arabia’s documented treatment of dissidents and critics, the chilling effect on internal safety reporting is severe.
Civil Society Oversight
Independent research organizations, investigative journalists, human rights organizations, and academic institutions that provide external accountability for AI systems in democratic countries have no equivalent in Saudi Arabia. Organizations that have attempted to scrutinize Saudi government entities have faced legal action, harassment, and worse.
International Implications
HUMAIN’s partnerships with Google, Microsoft, AMD, Nvidia, Oracle, xAI, and others create international regulatory intersections:
EU AI Act Exposure
If HUMAIN deploys AI systems whose output is used within the EU — through its technology partnerships or through services provided to European users — those systems may fall within the scope of the EU AI Act’s extraterritorial provisions. HUMAIN’s technology partners are themselves subject to the EU AI Act and must ensure that their products and services comply when deployed in the EU market.
US Regulatory Exposure
HUMAIN’s partnerships with American technology companies create potential exposure to US regulatory requirements:
- Export control regulations governing AI technology transfers
- CHIPS Act guardrail provisions restricting certain activities by subsidy recipients
- CFIUS (Committee on Foreign Investment in the United States) review of AI-related investments
- SEC disclosure requirements for publicly traded partner companies
OECD and G7 Commitments
Saudi Arabia is a member of the G20 and has participated in multilateral AI governance discussions. Its AI Ethics Principles nominally align with OECD AI Principles. However, the structural governance issues identified above raise questions about whether the Kingdom’s AI development practices are consistent with the multilateral commitments it has endorsed.
The Scale of What Is At Stake
The question of Saudi AI governance is not academic. Consider the scale:
- HUMAIN is building AI infrastructure that will process data for hundreds of millions of people across the Middle East, Africa, and Asia
- Its partnerships give it access to the most advanced AI models and capabilities from every major AI company
- Its data centers will house and process enormous volumes of personal and commercial data
- Its government integration means AI systems will influence public services, law enforcement, healthcare, education, and economic policy in Saudi Arabia
- Its investment fund gives it financial leverage over AI startups worldwide
This is the largest concentration of AI capability under a single governance authority in history. And that governance authority has no independent oversight, no transparency requirements, no independent safety testing, and no structural separation between the regulator and the regulated.
The international technology companies that have partnered with HUMAIN have a responsibility to assess whether their engagement is consistent with their own stated AI principles, their obligations under the EU AI Act and other applicable regulations, and the expectations of their users and shareholders.
Recommendations
For International Regulators
- Assess extraterritorial reach: Determine whether HUMAIN’s AI systems and the systems of its technology partners fall within the scope of existing AI regulations when serving citizens of regulated jurisdictions
- Require partner disclosure: Mandate that technology companies subject to domestic AI regulation disclose the nature and scope of their partnerships with entities in jurisdictions lacking independent AI oversight
- Develop mutual recognition frameworks: Establish criteria for recognizing foreign AI regulatory regimes — and for declining recognition when structural independence is absent
For Technology Companies Partnering with HUMAIN
- Conduct independent human rights impact assessments of AI deployments in Saudi Arabia
- Establish contractual safeguards for data handling, system use, and safety standards that exceed Saudi domestic requirements
- Disclose partnership terms to the extent permitted by law, including any restrictions on technology use
- Ensure EU AI Act compliance for any systems whose output may be used in the EU
For Civil Society and Researchers
- Monitor HUMAIN’s expansion through open-source intelligence and publicly available information
- Track technology transfers from Western companies to HUMAIN
- Assess compliance of HUMAIN’s technology partners with their domestic AI regulatory obligations
- Advocate for transparency requirements in multinational AI governance frameworks
This analysis is part of INHUMAIN.AI’s ongoing coverage of HUMAIN and Saudi Arabia’s AI ambitions. See also: HUMAIN Tracker, Open Letter to HUMAIN, and Global AI Regulation Tracker.